GTM Content Strategist

Content that
moves technical
buyers.

Whitepapers, case studies, and web copy for cybersecurity, data infrastructure, and other technical B2B companies, written by someone who gets it.

Work with me See my work
GTM.
Positioning, narrative, and execution
No ramp.
Technical context from day one
One call.
Your SMEs won't need to repeat themselves
Background in
Cybersecurity DataOps Cloud Infrastructure SaaS Secrets Management Access Control B2B Enterprise
What I do

From positioning
to published.

I bring PMM-level thinking to every deliverable, so you get positioning and narrative, not just words on a page.

01
📄

Whitepapers

From framing the narrative to interviewing your SMEs and shipping the final asset—I own the full process. You get a lead gen asset that reflects how your team thinks, not generic AI slop.

Threat Reports Industry Research Technical Guides
02
📊

Case Studies

I handle the customer interview, structure the story around business outcomes, and write copy your sales team will actually send. Built to work across your site, sales decks, and outbound.

Customer Wins ROI Stories Sales Enablement
03
💻

Web Copy

Product pages, homepages, and landing pages written with your positioning. I think through the messaging hierarchy before I write a single word.

Product Pages Landing Pages Homepage
04
🚀

Feature Launches

I can integrate with your team around a launch, helping shape the narrative, define the audience angle, and write the blog post, announcement, and supporting copy.

Launch Blog Posts Announcement Copy Release Notes Launch Emails
Selected work

Work samples.

Real deliverables from real engagements. Details available on request.

Feature Launch
Remote Execution on Astro — Astronomer
Public-facing launch post for a major platform capability, written to land with data engineers while communicating business value to technical leaders.
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Feature Launch
Announcing Our New Serverless Gateway — Akeyless
Public-facing launch post for a feature that catalyzed an initiative to shift downmarket.
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Case Study
How Cimpress Secured Secrets at Scale — Akeyless
Customer win story covering how a global mass customization leader modernized secrets management across a complex multi-cloud environment.
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Case Study
Healthcare Orchestration at Leap Metrics — Astronomer
Technical case study documenting a healthcare data team's migration to Apache Airflow on Astro, improving pipeline reliability and team velocity.
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Case Study
How Merge Manages Access at Scale — Opal
Customer story for Opal's access management platform, covering how a fast-growing API integration company automated access reviews and reduced risk.
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Ebook
Secrets Management in the MITRE ATT&CK Framework — Akeyless
Long-form content mapping secrets management best practices to real adversary tactics written for security teams who think in threat models.
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Whitepaper
DFC for Regulated Enterprises — Akeyless
Technical whitepaper on Dynamic Fragment Cryptography for compliance-heavy industries, written for security architects and enterprise buyers.
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Web Copy
Trust Center — Akeyless
Security-focused web copy written to build confidence with enterprise procurement teams, compliance leads, and security-conscious buyers.
↗ View sample
About

Technical content
without the lift.

I'm a product marketer with over seven years of GTM experience at cybersecurity and DataOps companies including Akeyless Security (secrets management, zero trust), Opal (access management), and Astronomer (DataOps, Apache Airflow). I've worked at every stage of startup and help take your team from 0 to 1 — on point and on time.

I started my career as a software engineer, which means I can sit in a technical SME interview and easily translate it for any audience you need.

I help companies that need someone who has deep experience in technical product marketing. Based in Brooklyn, NY.

Joyce Ling
Cyber.
Secrets mgmt, zero trust, access control
Data.
Orchestration, pipelines, DataOps
SWE.
Engineering background
NYC.
Brooklyn-based
Let's work together

Ready when you are.

Let's chat about what you're building and what you need. I'll get back to you within 1-2 business days.

joyce@joyceling.net

Project-based pricing. Please get in touch for a custom quote.